Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9.5, Problem 1LO
Summary Introduction
To compare: The psychographic segmentation with segmentation variables.
Psychographic segmentation refers to the segregation population groups based on the lifestyle factors and values.
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Contrast psychographic segmentation with other segmentation variables.
Explain the term Psychographic segmentation?
What is psychographic segmentation?
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