Which special skills are most important for cross-cultural management
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- How does culture influence international business?What role does culture play in establishing business in a foreign country and what steps should management take to ensure cultural integration?You have been hired as a consultant by a local advertising company. They are getting into partnership with a similar company that has branches in multiple international locations. Your client company is new to the concept of ‘Cross National Management’. Prepare a written presentation to their management team that establishes what cross-national management is; its scope; and why it is important for them to develop intercultural competence.