What distinguishes persuasive advertising from informative advertising? O Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand. O Persuasive advertising relies on statistics summarizing customer reviews. O Persuasive advertising focuses on emotions and provides few facts about the product. Persuasive advertising uses facts about the product to convey its excellence.

What distinguishes persuasive advertising from informative advertising? O Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand. O Persuasive advertising relies on statistics summarizing customer reviews. O Persuasive advertising focuses on emotions and provides few facts about the product. Persuasive advertising uses facts about the product to convey its excellence.

Economics Today and Tomorrow, Student Edition

1st Edition

ISBN:9780078747663

Author:McGraw-Hill

Publisher:McGraw-Hill

Chapter9: Competition And Monopolies

Section9.2: Monopoly, Oligopoly, Monopolistic Competition

Problem 5R

See similar textbooks

Similar questions

If advertising makes consumers more aware ofalternative products, it could _________ theelasticity of demand and _________ the markup ofprice over marginal cost.a. increase; increaseb. increase; decrease
The graph depicts the demand curve before advertising, DO, and the four possible demand curves that results from advertising. Which of the four demand curves depicts the two ways that advertising impacts demand?- D1 - D2 - D3 - D4
Discuss and explain : "Advertising expenditure may serve to signal quality ofthe product"
Name some of the challenges marketers encounter when developing advertising and promotional campaigns. How does the type of product affect the promotional strategies?
Please no written by hand and no emage How might advertising reduce economic well-being? How might it increase economic well-being? Provide examples.
Comfort marketing is a type of cognitive message strategies O True O False
Advertising and sales promotions are ways of persuading consumers to match demand with products offered by sellers. Advertising can be informative or competitive. Explain the good and bad of advertising for society!
In evaluating marketing actions, what are the two dimensions on whichthey should be evaluated?
FRONT PAGE Pricing Disney+ Disney decided it wanted to provide streaming services directly to customers, rather than renting its library of films and television shows to other streaming services like Netflix. But how successful would a streaming service be? In other words, what did the demand for a "Disney+" streaming service look like? Disney knew that the number of subscribers would depend not just on the attractiveness of the Disney archives, but also on the subscription price. After doing some market research, Disney decided to launch Disney+ at a price of $6.99 a month (or $69.99 per year). When Disney+ was launched on November 12, 2019, 10 million people signed up on the first day-a resounding success! Source: News reports, October-December 2019. Suppose Disney+ changes its monthly subscription price from $7 to $9 per month. Graphically show the impact of this price change in the following markets: a. Popcorn, pizza, and other movie snacks
Economics You are a manager of a monopolistically competitive firm that is currently charging a price of $5 for its product and, at this price you are selling 52,000 units of your product. At this price and quantity combination, you have estimated your own price elasticity of demand to be -2.0 and you have an advertising elasticity of 0.25. What is the optimal amount for you to spend on advertising?
Refer to the Front Page to answer two questions. FRONT PAGE Pricing Disney+ Disney decided it wanted to provide streaming services directly to customers, rather than renting its library of films and television shows to other streaming services like Netflix. But how successful would a streaming service be? In other words, what did the demand for a "Disney+" streaming service look like? Disney knew that the number of subscribers would depend not just on the attractiveness of the Disney archives, but also on the subscription price. After doing some market research, Disney decided to launch Disney+ at a price of $6.99 a month (or $69.99 per year). When Disney+ was launched on November 12, 2019, 10 million people signed up on the first day-a resounding success!
Summarize the six components of a marketing plan.