Answered: rank the product attributes from most…

Algebra: Structure And Method, Book 1

(REV)00th Edition

ISBN:9780395977224

Author:Richard G. Brown, Mary P. Dolciani, Robert H. Sorgenfrey, William L. Cole

Publisher:Richard G. Brown, Mary P. Dolciani, Robert H. Sorgenfrey, William L. Cole

Chapter7: Applying Fractions

Section7.1: Ratios

Problem 25WE

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Transcribed Image Text:Determine how various attributes impact the purchase of a car. There are four attributes, each with three levels. • Brand: Ford = 0, Chrysler = 1, GM =2 • MPG: 15 MPG = 0, 20 MPG = 1, 25 MPG = 2 Horsepower (HP): 100 HP = 0, 150 HP = 1, 200 HP = 2 • Price: $18,000 = 0, $21,000 = 1, $24,000 = 2 The nine product profiles ranked below were evaluated by a consumer: (note - the table should be reproduced using the dummy variables) |(F, C, GM) |(15, 20, 25) |(100,150, 200) (18000, 21000, 24000) Trial Brand MPG Power Price Rank 4 2 1 1 2 7 2 1. 3 4 1. 1. 1. 2 1 9. 7 2. 2 8 8. 2 1 5 9 1 1 Q27. For this market segment, rank the product attributes from most important to least important. Price > MPG = HP > Brand O Price > MPG > HP > Brand O MPG = Price > HP > Brand MPG > HP > Price > Brand 2. 1. 2. 56

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