Mr. Ahmet plans to open a new Italian Restaurant on Palestine Street Cankaya. Unlike the Italian Restaurants in the exact location, he wants to add new recipes that mix the local flavors of Italy and Turkish Cuisine to his menu. He plans to make his presentations with dinner sets with cultural motifs brought from Italy. He selects his service personnel from qualified people who know the Italian Culture and speaks the language. In addition to its indoor space with an ethnic design in winter, he plans to host his customers in its garden decorated with lemon trees in summer. He plans to offer his customers a different and unique drink for each meal. In addition to Italian cuisine's unique and original tastes, he plans to expand his target audience with flavors that will surprise and amaze customers. Evaluate the restaurant Mr. Ahmet will open in terms of “product” and “promotion” from the marketing mix elements. Write down the promotional activities Mr. Ahmet can apply and why he should do these activities.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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. Mr. Ahmet plans to open a new Italian Restaurant on Palestine Street Cankaya. Unlike the Italian Restaurants in the exact location, he wants to add new recipes that mix the local flavors of Italy and Turkish Cuisine to his menu. He plans to make his presentations with dinner sets with cultural motifs brought from Italy. He selects his service personnel from qualified people who know the Italian Culture and speaks the language. In addition to its indoor space with an ethnic design in winter, he plans to host his customers in its garden decorated with lemon trees in summer. He plans to offer his customers a different and unique drink for each meal. In addition to Italian cuisine's unique and original tastes, he plans to expand his target audience with flavors that will surprise and amaze customers. Evaluate the restaurant Mr. Ahmet will open in terms of “product” and “promotion” from the marketing mix elements. Write down the promotional activities Mr. Ahmet can apply and why he should do these activities. . Mr. Arda produces shampoo in the factory he owns. The shampoo he produces is unisex and reaches a wide target market. It only starts to produce products specific to women and men in line with the changing demands and needs. He creates a new product line for women, which includes eighteen different hair care products in this product line. These eighteen products fall into three separate categories. There are six products in each category. These categories consist of the aloe vera series, jasmine extract series, and coconut extract series. He wants to keep product prices slightly below the industry average. It is known that the brand’s key competitors are Elidor and Dove. What price and distribution strategies should Mr. Arda use to compete with these brands? Explain with reasons. . Analyze the product portfolio of the BMW brand. How many product lines are there? Calculate the length, width, and depth of product lines. DO NOT USE AI FOR ANSWERS
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