mail publisher tests two for the same book." how to get rich in real state."at 15$ and 25$. He mails each to ad to 5000 rndomly selected names from a list of book buyers . 150 people order the book for 25 $, while 250 respond to the 15$ offer. The mail order publisher decides to advertise all future for 25$. Dis he make a mistake? ( hint: how much does it cost to produice and fulfill the orders for the book? What is the value of the book buyers list?)

mail publisher tests two for the same book." how to get rich in real state."at 15$ and 25$. He mails each to ad to 5000 rndomly selected names from a list of book buyers . 150 people order the book for 25 $, while 250 respond to the 15$ offer. The mail order publisher decides to advertise all future for 25$. Dis he make a mistake? ( hint: how much does it cost to produice and fulfill the orders for the book? What is the value of the book buyers list?)

Principles of Economics 2e

2nd Edition

ISBN:9781947172364

Author:Steven A. Greenlaw; David Shapiro

Publisher:Steven A. Greenlaw; David Shapiro

Chapter6: Consumer Choices

Section: Chapter Questions

Problem 13CTQ: Think back to a purchase that you made recently. How would you describe your thinking before you...

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