Investment Expected Standard Deviation Return Treasury Bill 5% 0% Common Stock 15% 12.85% • So we observe that the publishing company stock offers a higher expected return but also entails more risk as measured by standard deviation. An investor's choice of a specific investment will be determined by their attitude toward risk.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Measuring Risk
Investment
Expected
Standard
Return
Deviation
Treasury Bill
5%
0%
Common Stock
15%
12.85%
• So we observe that the publishing company stock offers a
higher expected return but also entails more risk as measured
by standard deviation. An investor's choice of a specific
investment will be determined by their attitude toward risk.
Transcribed Image Text:Measuring Risk Investment Expected Standard Return Deviation Treasury Bill 5% 0% Common Stock 15% 12.85% • So we observe that the publishing company stock offers a higher expected return but also entails more risk as measured by standard deviation. An investor's choice of a specific investment will be determined by their attitude toward risk.
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