If the weights for a moving average forecast with a span of 4 are: 0.4,0.2,0.3,0.1     Problem: Under prediction     Problem:  Over prediction     No problem

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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If the weights for a moving average forecast with a span of 4 are: 0.4,0.2,0.3,0.1

   

Problem: Under prediction

   

Problem:  Over prediction

   

No problem

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