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Explain the role of CRM in supporting customer self-service and online portals.
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- Explore the role of CRM in supporting customer self-service and online portals.Evaluate the impact of mobile CRM applications and cloud-based CRM solutions on the modernization of customer relationship management.Describe the fundamental components of an e-commerce system and demonstrate how they are applied in e-commerce apps.
- Evaluate how digital technologies employed in managing the customer experience within the service sector are changing CRM systems to effectively acquire and retain customersExplain the key components of a CRM system and their roles in improving customer relationships.Describe the key components of a CRM system and their roles in improving customer relationships.
- Discuss the key components of a CRM system and their roles in improving customer relationships.Explain the concept of omnichannel CRM and its role in providing a seamless customer experience across multiple touchpoints. Provide examples of companies that have successfully implemented omnichannel CRM strategies.Identify and briefly describe five reasons that have led to the growth of business-to-consumer (B2C) internet commerce.