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Assignment 3
As a marketing student, you know that large firms often organize their operations into a number of strategic business units (SBUs). A university might develop a similar structure in which different academic schools or departments are seen as separate businesses. Consider how your university UAEU or college might divide its total academic units into separate SBUs. What would be the problems with implementing such a plan? What would be the advantages and disadvantages for students and for faculty?
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- The purpose of this assignment is to familiarize you with creating marketing materials for a foodservice facility. You will create your marketing materials for the following type of restaurant: Restaurant name: Nourish Type of service: fast/casual with some indoor dining space; patrons order at a counter and seat themselves or takeout Food: Customizable grain/veggie bowls-think a combo of Chipotle and a salad bar-you can make up specific menu items Clientele: People near a university in an urban area-college students, working professionals You can market a new special, opening day, general restaurant dining, a new menu, etc. Some examples of past student work (not for Nourish) are attached below. Marketing Material You will create a piece of marketing associated with the restaurant above. It can be a flyer, an instagram story, a social media ad, radio ad, etc. Attached are examples:Business Performance Management (BPM) can be seen to be the convergence of Corporate Strategic Planning and Business Intelligence (BI). a) Provide an overview of the key steps within a Corporate Strategic Planning process, identifying any strategic planning techniques that could be employed. b) Describe a suitable BI system that could be used directly by a senior manager to monitor company progress towards achievement of its corporate strategic plan.What is the purpose of Business Model Canvas?How do I use it?
- Read the instructions in full before you attempt to answer. In section 1 below, a total of eight different market segments for the cold beverage market have been provided (Note: For the purpose of this discussion activity, let’s assume that the cold beverage market includes fizzy drinks (sodas), juice, energy drinks, milk-based drinks, yoghurt-based drinks, water, sports drinks, and so on.). Read section 1 statements, then read the task in section 2. Section 1: Quick Overview of Each Market Segment The ‘Really thirsty’: This group of consumers is seeking a fairly straightforward functional benefit from their consumption of a beverage. The ‘On the go’: The on-the-go market segment is a busy group of consumers who tend to eat and drink while they are traveling. The ‘Need a boost’: This market segment consists of those consumers are feeling rundown or tired during the day. The ‘Variety seekers’: Variety seekers are consumers that have limited brand loyalty and will consume a broader…What is educational about the article Wall Street Journal The Secret Oil-Trading Ring That Funds Russia’s War by by Joe Wallace? What is interesting about the article Wall Street Journal The Secret Oil-Trading Ring That Funds Russia’s War by by Joe Wallace? What is insightful about the article Wall Street Journal The Secret Oil-Trading Ring That Funds Russia’s War by by Joe Wallace? Article Link: The Secret Oil-Trading Ring That Funds Russia’s War -I need a detailed outline of a report about a future issues in the real estate/ property management industry. Report must be about future issues in the real estate/ property management industry. Consult an in-depth article from a business publication on a topic or issue about this industry. Such topics are often discussed in year-end or year-beginning issues of publications or business programs. Examples of topics might be things like increase in cost of living, rising inflation and labor shortages (at least two out of the three topics should be discussed).The outline must describe the issue and its potential impacts on a real estate company. This assignment must be one to two pages long, and it should be a detailed outline, with clear topic sentences, sources of information, and key points highlighted. Outlines have specific formatting and layout requirements. The point is to have a clear direction and to demonstrate an understanding of the topic researched/ discussed.
- There are so many avenues through which the concepts of strategic management could be applied in real life. These include; the development of a strategic plan, development of a business plan, development of business case reports, and development of stakeholder engagement plans among others. One key task that is required by the strategist to perform in developing any of the aforementioned documents is the “design of a business model” for the business in question.Required:a. With reference to the business model canvas (as discussed in class), illustrate how the nine (9) elements interact in ascertaining how a business can sustainably generate revenues.Below is information taken from the course unit, could you input some informtion into the answer? Also, could you provide references in apa 7th edition? Global SourcesGlobal sourcing is essential to the production of goods and services. Input is acquiredfor production from various sources globally based on the organizational need.Global sourcing refers to buying the raw materials or components that go into acompany’s products from around the world, not just from the headquarters’ country(Carpenter & Dunung, 2011). On the other hand, using multiple suppliers gives a company more flexibility. Forinstance, if there’s a natural disaster or other disruption at one of their suppliers,the company can turn to its other suppliers to meet its needs. For example, whenHurricane Mitch hit Honduras with 180-mile-per-hour winds, 70 to 80 percent ofHonduras’s infrastructure was damaged and 80 percent of its banana crop was lost.Both Dole Food Company and Chiquita bought bananas from Honduras,…Why two out of five salespersons have resigned within six months of joining thecompany” asked marketing director to the sales manager, Sunil Kumar of Swish FlowLtd. “I think, there is something wrong with our staffing process, “responded SunilKumar, without knowing the real reasons for the turnover of salespeople.Swish Flow Ltd started manufacturing and marketing consumer durables like fansand water purifiers for household consumers and commercial firms in 1993. Thesales and marketing office was in Mumbai, the commercial capital of India. Swishflow was a newly established company and for its first year of operations, thecompany decided to recruit five salespersons to cover major metros and cities ofMaharashtra. The staffing process included the sales manager deciding the jobqualifications salespersons based on what he learnt in the MBA programme. Theadministration manger was asked to place the advertisement in the localnewspapers. The resumes of applicants were forwarded to Sunil…
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