An end-of-aisle price promotion changes the price elasticity of a good from -4 to -5. Suppose the normal price is $48, which equates marginal revenue with marginal cost at the initial elasticity of -4. What should the promotional price be when the elasticity changes to -5? (Hint: In other words, what price will equate marginal revenue and marginal cost?) $45.00 O $27.00 O $36.00 O $31.50

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
Section: Chapter Questions
Problem 8E: The Stopdecay Company sells an electric toothbrush for $25. Its sales have averaged 8,000 units per...
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An end-of-aisle price promotion changes the price elasticity of a good from -4 to -5. Suppose the normal price is $48, which equates marginal
revenue with marginal cost at the initial elasticity of -4.
What should the promotional price be when the elasticity changes to -5? (Hint: In other words, what price will equate marginal revenue and marginal
cost?)
O $45.00
O $27.00
O $36.00
O $31.50
Transcribed Image Text:An end-of-aisle price promotion changes the price elasticity of a good from -4 to -5. Suppose the normal price is $48, which equates marginal revenue with marginal cost at the initial elasticity of -4. What should the promotional price be when the elasticity changes to -5? (Hint: In other words, what price will equate marginal revenue and marginal cost?) O $45.00 O $27.00 O $36.00 O $31.50
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