Accor Hotel Focus on industry-level data from Europe and UK Analysis The structure of the industry (degree of industry concentration or fragmentation, i.e. proportion of large, dominating firms v smaller firms) Structure of the industry, For example: the market share of major and/or small firms Industry size and growth rate over the 7 years Stage of the industry life cycle Industry value chain and how external factors, i.e. PESTEL factors, might affect key parts of the value chain
Accor Hotel Focus on industry-level data from Europe and UK Analysis The structure of the industry (degree of industry concentration or fragmentation, i.e. proportion of large, dominating firms v smaller firms) Structure of the industry, For example: the market share of major and/or small firms Industry size and growth rate over the 7 years Stage of the industry life cycle Industry value chain and how external factors, i.e. PESTEL factors, might affect key parts of the value chain
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Accor Hotel
- Focus on industry-level data from Europe and UK
- Analysis
-
- The structure of the industry (degree of industry concentration or fragmentation, i.e. proportion of large, dominating firms v smaller firms)
- Structure of the industry, For example: the market share of major and/or small firms
- Industry size and growth rate over the 7 years
- Stage of the industry life cycle
- Industry value chain and how external factors, i.e. PESTEL factors, might affect key parts of the value chain
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