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- 1. Definition of market segmentation. 2. Difinition of market targeting.Q1. Individual and group factors influence consumer decision making and may eventually lead to repeat purchasing of a specific market offering. Explain how group factors may influence the buying behaviour of a consumer.Describe the kind market segment in this example. Explain.
- What is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviors? Question 4 options: 1) Core customer identification 2) Market segmentation 3) Purchase group focus 4) Consumer analysisA4 Analyze mac cosmetic company which include: Value proposition Company Story1. What is consumer buying decision process?
- 1. What is market segment? Explain any 2 segmentation methods.Which of the following is not a criterion that must be met whenevaluating segment attractiveness?Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. What is the Theoretical Framework based on this topic in a qualitative reseaech approch?