Canada Goose Case Analysis -

Among the identified 7P's of marketing, which are the most appropriate marketing mix in a sari sari store business and why. Justify your answer by citing examples

This is the basic Marketing Plan in Business please relate to Tourism Destination. • Define your target audience: Determine who your ideal customer is by analyzing demographic information such as age, gender, income, and location. • Conduct market research: Conduct research on your industry, competitors, and market trends. This will help you identify opportunities and challenges and determine how to position your brand. • Set goals and objectives: Determine what you want to achieve with your marketing plan, such as increasing sales or building brand awareness. • Develop a unique value proposition: Develop a clear and compelling message that differentiates your brand from competitors and resonates with your target audience. Determine your marketing mix: Decide which marketing channels and tactics will best reach your target audience, such as social media, email marketing, or advertising. • Create a budget: Determine how much you are willing to spend on marketing and allocate resources…

A. Discuss the TWO (2) brand development strategies marketers use to develop brands. Give an example of each strategy. B. Given that Mary Jane is on the verge of introducing her brand of flavored water on the market, she also asks you for advice on the choice of a distribution channel to use. You are required to advise her on the following: i. Differentiate between direct and indirect marketing, giving an example of each. ii. Explain warehousing and inventory management and their importance to the flavored water that is being manufactured by Mary Jane. Predictions: On

Among the identified 7P's of marketing, which fo you think are the three most appropriate marketing mix in a sari-sari store business, and why?

define each of the four PS. does the four Ps framework do an adequate job of describing market responsibilities in preparing and managing marketing programs? why? do you see any issues with this Framework in relation to service product? explain.

Propose a competitive product advantage/unique feature for the updated product (Kellogg's Cereal).

Complete the following for a marketing plan: Summarize the marketing for the V Fusion + Energy product line. • Propose the product, branding, and packaging strategy. •Explained how you will differentiate against the competition, and explained how the firm may expand upon its product line in the future. • Develop a distribution strategy for the product. What retail outlets will sell your new product? How will you manage the supply chain? • Develop pricing and promotional strategy. How will it focus on the target market? • Analyze Integrated Marketing Communications. How will it provide clarity and consistency across multiple mediums to maximize the communicative impact?

1 Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product. • Understanding customer needs and wants; • Market offerings: bundle of benefits; • Being aware of market myopia; • Marketing, customer value and satisfaction; and • Exchanges, transactions and relationships and how it leads to market.

1) In details explain  who is dutch lady UHL full cream milk target market. 2) How does the price of the product compare to the prices of the similar products like nedo and Alasika milk in the category? 3) What consumer need dutch lady milk satisfy

Directions: To use the 7 Ps model and for your market to know you better, it's time to make your Marketing Plan. In three (3) sentences, describe each component of the Marketina Mix in relation to your proposed business. of Place: What new distribution options are there for customers to experience my product, (e.g. could they buy it online or in-store)? How will the customer avail my product/service? Price: At what price will I place on my product/service? How much is my markup? Promotion: How will I convince my customer to buy my product/service? What tools will I use to promote my product/service? People: Who are the people involved in my enterprise/business? What are the functions of each worker? Packaging: How will I make the overall presentation of my product/service eye- catching or appealing to my customers? Positioning: What will make my customer become loyal in patronizing my product/service?

A brand is “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or groups of sellers and to differentiate them from those of competitors”. ~American Marketing Association   Brand Plays many roles, keeping this definition in mind try to explain what kind of roles Brands play for:  - Customers - Company  - Competitor

Chapter 9 discusses brand image and product positioning. Think about Macy’s and other departmentstores’ brand images. One axis should be high versuslow technology adoption. The other axis could be anybipolar set of adjectives of your choosing. Then, construct a perceptual map that includes several department stores

3. Describe the marketing mix decisions (product, distribution, promotional, pricing) that marketers face. Choose a real-world product or service and apply the marketing mix decisions to it, explaining your choices.

I am leaning towards Walmart due to it being a full-line discount supercenter and Olipop's initial price is set for $1.50 temporarily.   https://drinkolipop.com/ Which one of the following retailers would be the best fit for this product? (Highlight one answer) Walmart – a full-line discount supercenter 24-Hour Fitness – a gym/fitness center with retail products GNC – a category vitamin/supplement specialist Whole Foods – a specialty grocery store Explain your answer using course concepts:

iii.               What are the three levels at which a product may be viewed? In your answer, use product examples to show how these different levels may be applied to help product marketers define their product offering.

nozsa Takeaways Effective application of marketing mix is an effective tool in making the product reach the awareness to the prospective customers, set competitive price, identify key people, right presentation and, most importantly in generating sales, for any business organization. The marketing mix My marketing mix will consist of the following: Price: Product: Promotion: Place: People: Packaging: Positioning:

What is the best way to position?  Marketers have different views about how to position a brand. Some value structured approaches such as the competitive positioning model described in the chapter, focus on specific points-of-parity and points-of-difference. Others prefer unstructured approaches that rely more on stories, narratives, and other flowing depictions. Take a position: The best way to position a brand is through a structured approach versus The best way to position a brand is through an unstructured approach.

Chapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?

Please do not give solution in image formate thanku  choosen product acer laptop:    Propose three strategic recommendations to address previously identified weak alignment OR ways to strengthen the strong alignment. You must incorporate recent scholarly literature to justify your proposed recommendations. These recommendations should not include pricing, quality, manufacturing, or operational improvements

What is the Market positioning vs. product positioning (what product really is vs. consumer perception) and past and current marketing strategies, objectives, and goals of Philippine Airlines.

If you were the head of the marketing team at Chloe Handbags, what direction would you provide to your team regarding the following items:   How would we determine if our consumers will be drawn to higher-end handbags?  How would we introduce a higher-end handbag to our product line? At what point would we recommend a go- or no-go decision whether to introduce these high-end handbags?

3. Describe marketing mix decisions (product, distribution, promotional, pricing) faced bythe marketer and apply the marketing mix decisions to a real-world product or service.

define Marketing Mix strategy for a company that is launching healthy lunch boxes where it will deliver its meals to the student at school . tell it's Product Strategy, Price strategy, distribution of product and Promotion - channels with complete detail.

8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera. heart pacemaker

Analyse what ethical issues in marketing mix of case 1 that were complained by customers as indicated in the above press release. Use the relevant information from the press release to support your analysis.eg ethics in promotion/product/place/price

A. Explain the product life cycle using an example of a luxry fashion item  B. Explain the product life cycle using an example of fast fashion item

Soraya wants to make separate offers to her clients based on their preferences. Which marketing orientation should she apply? a. The customer concept b. Minimum distribution orientation c. Maximum cost orientation d. Product orientation