EBDM- 5397 Quiz 4- Data Sources 2
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Tarleton State University *
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5397
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Marketing
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Apr 30, 2024
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Question 2 5/ 10 pts ner The question being studied concerns Bed Bath and Beyond. The specific research question is, "should Bed Bath and Beyond close more brick-and-mortar stores, and begin investing in distribution centers and online marketing strategies?" A data collection strategy in which experts anonymously respond to questionnaires with the goal of reducing the range of responses, thereby leading to a convergence of expert opinion, describes what kind of method? Mobile voting. Delphi.
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Related Questions
QUESTION 10
"In order to determine if there is a relationship between food consumption and political beliefs, a researcher sends out a questionnaire to 10,000 people, asking about these two variables. What kind of research design is the researcher using?"
experimental
correlational
non/quasi-experimental
a case study
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Which of the following statements about the University of Michigan consumer sentiment survey is not true?
Question 5 options:
It tracks the percentage of people that are optimistic about current and future economic conditions.
It surveys are only sent to households within the 48 states in the continental U.S.
It surveys 500 households each month.
It includes consumer attitude data about current and future economic conditions.
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Group of answer choices
1. t test
2. proportions test
3. Mood's median test
4. Levene's test
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A
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QUESTION 8
Which of the following illustrates the abuse of respondents in marketing research?
selling unnecessary or unwarranted research services
not providing the promised incentive for completing interviews or questionnaires
having friends and relatives fill out surveys
not using the designated sample of respondents but rather anyone who is conveniently available to complete a survey
revealing one's clients to the respondents
00
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QUESTION 6
If you want to determine the likelihood that a customer will visit a store a make a purchase in the near future, the best type of research scale to use to ask that question would be a
O comparative scale
Obehavioral intention scale
O non-comparative rating scale
O graphing rating scale
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The correct answer is: Marketing Information System
Question 8
Incorrect
Mark 0.00 out of 1.00
12. All the followings are true regarding the marketing process except:
a. Only those who work in the traditional marketing department are charged with performing marketing activities
b. Marketing is involved whenever individuals or organizations have a choice to make
C. Any individual inside of an organization who can potentially win or lose customers is in marketing
d. Any set of activities attempting to influence consumer choice is marketing
The correct answer is: Only those who work in the traditional marketing department are charged with performing marketing activities
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* Hame
Gradebook
Week 1 actice Asignmet-x
O ttps//appmyeducator.com/counelactivity.t/1844/270721506109441/
Which of the following is A curent trend in consumer behavior
Decreased customer need for accessing information prior to a purchase
OIncreased consumer reluctance to share data with businesses they interact with
O Availablity of premium options for devoted and loyal customers of a business
The need to create a seamless user experience on an easy to-use company website
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Ut providesa qualitative and quantitative segmentation opproach that oncovers the functional, sociall and emotional drivers of consumer behvior within a
given market.
Ditves companies a major presence on social networking sites as this alows them to interact with their current and potensal consumers in new ways
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peer reviewed sources for the question
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13
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reports what she is eating on an app
is part of an online survey
is a mystery shopper in a diner
has been posting her meals onto her social media account
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Type of research question (exploratory, descriptive, or causal)
Type of research approach
The time horizon for the study
Sampling technique
Scenario
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Question 4 options:
a)
Descriptive
b)
Diagnostic
c)
Predictive
d)
Prescriptive
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Research Design:
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Group of answer choices
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