05_09 BSBCRT401 Student Assessment Tasks 09-04-19

Q.1 How Companies can understand consumers behaviour towards FMCG? Explain.

Q-1 Define the marketing information system and discuss its parts.

Q.9 Write a cover letter for your questionnaire on your research topic? Q.10 For your chosen research topic, how will you administer the questionnaire through telephone? Also mention the advantages and disadvantages of it.

Definition and Comparison Questions: For each question, provide an explanation of the marketing terms , compare and contrast them  and provide examples of how they are used in marketing. Q 1.3: Core Product Level and Augmented Product-Level of a Product

Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. What can be the Significance of Research,  Research Question/s, and definition of key terms based on the topic above?In a qualitative method approach.

Pls help with below homework, select correct option and explain it.

Question 1Assess the strategic advantages and disadvantages of including hand sanitizer in Kinsip's product mix. What are the opportunities and risks involved in marketing a product that differs from a company’s mainstream offerings? Question 2Discuss the characteristics of Kinsip’s customers. What could Kinsip do to get to know them better?Question 3Explore possibilities for rebranding the hand sanitizers. Question 4Prepare a marketing plan for Kinsip’s new product 'hand sanitizers'.

QUESTION 1 The table below shows the sales figures for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to January the following year:- i. A simple three month moving average. [2 marks] ii. A three period weighted moving average using weights of 1, 2 and 3. Assign the highest weight to the most recent data. [3 marks] iii. Exponential Smoothing when α= .6 and the forecast for March is 350. [5 marks] iv. Determine which of the three forecasting technique is the most accurate using MAD. [4 marks]

Section 2: Brand Performance Table 1: Brand Performance Metrics Share of Sole Loyalty (%) Market Average Purchase Category Buying Rate Penetration Category Requirements (%) Brand Share (%) (%) Frequency Twinings 32 71 3.1 6.3 45 16 Nerada 23 62 3.0 6.8 38 11 Lipton 19 43 2.8 7.2 29 7 Tetley 15 32 2.8 7.6 21 3 Bushells 17 2.5 8.2 18 1 Pukka 8 2.0 9.8 13 Average 100 39 2.7 7.7 27 6 2. Table 1 shows the brand performance metrics over a 6 month time period. Are there any patterns evident between the brand performance measures in Table 1? Describe the patterns and differences that you see between the competing brands, and specifically for Lipton. (500 words approx.)

Definition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them  and provide examples of how they are used in marketing. Q 1.2: Primary data and Secondary Data:

Part B Three-period Four-period Units Units Demanded Period weighted moving weighted moving Demanded Three-period weighted moving average forecast average forecast average forecast Four-period weighted moving average forecast 24 2 25 60 28 50 49 S50 4 32 26.33 46 4.90 39,80 40 41 5 35 29.50 28.6 38 35 38 32.83 31.7 30 32 28 25 26,93 250 es 7 41 36.00 34.9 24 20 8 46 39.00 38 49 43.00 41.8 10 10 53 46.67 45.4 50.50 49.2 1 2 3 4 5 6 7 8 9 10 11 1. Make a comparative analysis out of your answers in the plotted data. (3-5 sentences)

Question 4 The below data represent the advertising expenditure and sales of Little Liu Ltd from year 2008 to 2017.   Table: Advertising Expenditure vs. Sales from 2008 to 2017   Year Advert. Expenditure Sales   (x, £000) (y, £000) 2008 8 30 2009 12 40 2010 11 29 2011 5 29 2012 14 43 2013 3 17 2014 6 20 2015 8 30 2016 4 22 2017 9 40 Total 80 300 Work out the values of parameters of the relationship shown in the Figure (i.e. work out the equation of the relationship).

For a successful market segmentation, one marketing mix cannot be used for another market segment.   Question 29 options:   True   False

Q 21 What are the two (2) most important times when a marketer wants possible customers to think about their products? Group of answer choices When talking with their neighbor about the local baseball team. When the customer encounters a problem which your product would solve. When shopping in a store which carries your product. When helping their children with their homework. All the time — we need customers to continually have our products in their minds.

Q1. Explain the benefits and challenges of Customer Relationship Management?

Provide a literature review with APA 7 citations and references for "The impact of social media on customer preference on KFC in Jamaica"

DORATHY RAYMOND ISAFE MLO Test-National Component with Unform State Content) Session 1- Question 7 of 120 (r answered Under SAFE Act regulations, which of the following statements is true? D Loan processors and originators have to be licensed as mortgage loan originators (MLOS). Loan processors and underwriters have to be licensed as MLOS. Loan processors and underwriters who are not employed by a bank (depository institution) have to be licensed as MLOS. A loan processor or underwriter who is an employee of a licensed mortgage lender and who operates under the supervision of a licensed MLO is not requires be licensed as an MLO.

Q1. Explain the benefits and challenges of CRM. Customer relationship management?

QUESTION 37 Which is identified as the foundation for the marketing plan? a. Target market segmentation b. Value proposition development c. Market research d. Market plan development   Why are failure rates for new products debatable? a. Failure rates are high b. Failure rate has a defined inclusive definition c. The market is always changing d. Failure rate is not clearly defined

Quantitative Methods II - Question 6. Please answer a, b & c. Thank you

Q4) Define the following concepts with example. Market Potential Sales Potential Market Share

Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the company still finds the product to be contributing well to the profitability. The brand is also witnessing strong competition from the other players as the segment has become very attractive due to the massive response the company got for the product. Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to the four Ps’ (Product, Price, Place and Promotion).

QUESTION 3 Forced distribution is a type of special rating instrument which can help address which type of rating error? O A. Bias B. Halo effect OC. Representativeness O D. Leniency

a. Explain problem statement of product quality toward customer buying behaviour. b. Explain problem statement of product price toward customer buying behaviour. c. Explain problem statement of product promotion toward customer buying behaviour.

Question 1 Q1) The monthly sales of a retailer company were as follow: Month -Sales February-- March- 1000 1800 April- -2100 May- -1000 June- July-- 2048 2600 August As a planner, you are required to calculate the Demand Forecast for August using the Naive approach Add your answer

Q.1: How forecasting helps in different disciplines of management science? Make a comparison between quantitative forecasting versus qualitative forecasting

A marketing manager wants to know if the sales of the company will increase if he increases the advertising budget. Here, the manager would like to know the nature of the relationship that may be established between advertising and sales by testing the hypothesis: “If advertising is increased, then sales will also go up.” question : Suggest research design for this study.

additional data

This question is related to the STP process: Segmentation, targeting and positioning.Q.1  Explain the terms Segmentation, targeting and positioning. Q 2 Briefly describe the following in relation to Mr Price clothing:• Describe two demographic variables used by Mr Price clothing.• Describe the targeting strategy approach by Mr Price clothing• Describe the positioning method adopted by Mr Price clothing.

Question 3. Consider the following research questions or hypotheses. What variables need to be measured in each? Do consumers who spend more time and are more committed to Facebook spend more money at Amazon.com? What are the demographic characteristics of consumers who belong to the PowerUp Rewards program (loyalty program) of GameStop (video games and accessories) stores? The temperature inside the supermarket will determine how much time that shoppers spend in the store such that when the store is cold they will spend less time shopping than when the store is warm. Product price is related positively to product quality. Consumer perceptions of value from a service provider are related negatively to the likelihood of switching service providers.

Question 1. The table below shows the sales figure for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to january the following year:- i. A simple three month moving average ii. A three period weighted moving average using weights of 1, 2, and 3. Assign the highest weight to the most             recent data iii. Exponential smothing when α = .6 and the forecast for march is 350   vi. Detemine which of the three forecasting technique is the most accurate using MAD N.B. Only answer IV