12_12 BSBMKG417 Student Assessment Tasks

HPM2603 ASSIGNMENT 3 (HOSPITALITY IDUYSRY REGULATIONS

Required: • Identify the issue/problem • Prepare Alternative Courses of Action (3-5 ACA) • Recommend the best course of action.

Q: Explain market segmentation?

Required: • Identify the issue/problem • Prepare Alternative Courses of Action • Recommend the best course of action.

Section 2: Brand Performance Table 1: Brand Performance Metrics Share of Sole Loyalty (%) Market Average Purchase Category Buying Rate Penetration Category Requirements (%) Brand Share (%) (%) Frequency Twinings 32 71 3.1 6.3 45 16 Nerada 23 62 3.0 6.8 38 11 Lipton 19 43 2.8 7.2 29 7 Tetley 15 32 2.8 7.6 21 3 Bushells 17 2.5 8.2 18 1 Pukka 8 2.0 9.8 13 Average 100 39 2.7 7.7 27 6 2. Table 1 shows the brand performance metrics over a 6 month time period. Are there any patterns evident between the brand performance measures in Table 1? Describe the patterns and differences that you see between the competing brands, and specifically for Lipton. (500 words approx.)

Q1. Explain the benefits and challenges of Customer Relationship Management?

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Provide a literature review with APA 7 citations and references for "The impact of social media on customer preference on KFC in Jamaica"

Mr. Mohammed is appointed as a Sales Executive of Tiles selling section of Danube Home. He has been assigned the task of selling the floor tiles through personal selling mode. He was given on the job training for three months by a senior executive of floor tiles regarding finding sales sources, creating good relationship with the prospect, making effective presentation, presentation techniques etc. As he is new to the job, he is finding very difficult to understand and find the sources of good prospects. Q- Describe the type of sales presentation that will be suitable to Mr. Mohammed according to the business and steps to be followed in the presentation.

6 Explain ethical standards and consumer rights and responsibilities - Explain what are the ethical standards that cover• Privacy, confidentiality and security of customer information• Disclosure of material facts, conflict of interest and referrals• Price guide recommendationsIn your report be aware we are not looking for the legislation that governs these behaviours but rather the ethical principles and considerations you should consider when dealing with those issues.

Q 1. How do marketers classify products? Q 2. How can companies combine products to create strong co-brands or ingredient brands? Q 3. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?

Absenteeism, Unmet Targets, Are Signs Of Poor Operational And strategic decision

Describe the difference between a LMX relationship and a LLM relationship.

Required: • Overview • Problems • Alternative Solutions • Evaluation of Alternatives • Recommendations • Possible result and obstacles to Implementation

a. Explain problem statement of product quality toward customer buying behaviour. b. Explain problem statement of product price toward customer buying behaviour. c. Explain problem statement of product promotion toward customer buying behaviour.

WHAT CONSTRAINTS IN DEVELOPING A MIS ?

In adhoc maturity stage ,there is minimal risk management and compliance avoidance in an organization

Answer  plsss

plz answer and do explain.

what are the effective segment  to be used by nandos to segments the south african markets

Q1. Explain the benefits and challenges of CRM? Customer relationship management

Assume Tea brands ChotooChai and BaraChai are competing brands in the market. With arrival of winter season, ChotooChai announces good promotional deals. Using ‘Comparative Statics Analysis’ of demand and supply model: a)How will the managements of the two brands study the short-run and long-run impact on Tea Sales, after the announcement of promotions in the market of Tea? B)Demonstrate and explain, with clearly labelled two panel diagrams, the ‘Rationing Function’   and the Allocating or ‘Guiding Function’ of Price

Q1). Explain the role of marketing function in the context of contemporary business practice. Your answer should be backed up by relevant examples relating to the pharmacy sector Q4). Discuss the field of Risk Management and root cause analysis and their importance in a business setting. Included in your answer specific examples relating to the pharmacy sector. Focus

Q4 (a) Explain FOUR (4) ethical principles for managing ethics in information society.

Ch 16. Which one of the following is NOT a factor in the Marketing Audit that should be assessed? Group of answer choices Whether the marketing plan achieved it stated financial and nonfinancial goals. Key factors that impacted the business for good or for bad during the past year. The current value of the brand and customer equity for each brand in the product portfolio. The number of times the radio station played the advertisement. Customer satisfaction scores and the number and type of customer complaints.

Q5. Discuss the Internet marketing possibilities for the product/service in Amazon retail company? Q6. Discuss the use of social media in the marketing of the product/service in Amazon retail company?

What is meant by term standby commitments ?

1. Market gap of beauty product in marketing. 2. Market gap of food product in marketing.

RA ( Risk Assessment) solutions

Subject: Procurement & sourcing Q): What are the difference between consumer & organizational buying?

1. Definition beauty products of marketing. 2. Definition food products of marketing.

answer part d pls

Q 21 What are the two (2) most important times when a marketer wants possible customers to think about their products? Group of answer choices When talking with their neighbor about the local baseball team. When the customer encounters a problem which your product would solve. When shopping in a store which carries your product. When helping their children with their homework. All the time — we need customers to continually have our products in their minds.

Question 8 Discuss the key strategies that can be used to enhance profits in markets with intense price competition. Use a local example of a company that is has employed at least 2 of these strategies.